Conversation Caravan was engaged by the Alfred Medical Research and Education Precinct (AMREP) to assist with the launch and revitalisation of its new brand and external identity – The Alfred Research Alliance (The Alliance). The internal launch of the Alliance was a recommitment by Council to work with staff and member organisations to intensify collaboration and strengthen the external positioning of the precinct.
Conversation Caravan carried out staff engagement to both inform and engage staff in a broader conversation about the Alliance’s values as reflected by the brand pillars and role of the Alliance in enhancing their experience onsite. The location-based engagement was also complemented by an array of launch activities (speed dating for researchers, guest lectures and the official signing of the recommitment) arranged by AMREP staff.
Analysing data allowed Conversation Caravan to provide detailed findings to the Council and recommendations on the Alfred Research Alliance’s role in bringing about the changes desired by its internal audiences.